This bold yet appetizing campaign of Lush’s chewable toothpaste encourages a trial of a new, unusual product. The product comes in interesting flavors like “Oral Pleasure,” “Dirty,” and “Bling.” Each ad features a provocative headline that relates to the specific flavor of Toothy Tabs, which are created from the Toothy Tabs product, and garnished with edible ingredients hinting at the flavor.

Silver award winner in the International Graphis Talent Annual of 2018; Professor: Ann Lemon of Kutztown University.
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